Brainstorm - Alice Chocolates

A delectable and desirable bite of chocolate for your most intimate moments.

Like Brainstorm and Nightcap, Happy Ending is formulated with a "now and later" approach. Each decadent bite combines the fast-acting effects of herbal supplements and nootropics with the longterm benefits of functional mushrooms and adaptogens.

This pairing creates a product that works instantly and only gets stronger, more potent, and effective with time. The result: an indulgent daily routine that’s good for you and only gets more pleasurable with each passing day. 

• Ingredients: Fairly traded organic dark chocolates, organic cordyceps from 100% fruiting body mushrooms, ashwaganda, maca, h-goat weed, munuca, damiana, tribulus, cayenne pepper, and ceylon cinnamon. Together, these ingredients deliver an immediate boost to your desire while improving long-term health for all genders. 
• Vegan, gluten-free, dairy-free, and kosher 
• One square suits most. Enjoy one dose of Happy Ending daily to foster desire. For an immediate boost, indulge at least 30 minutes beforehand for the most optimal experience. 
• Alice exclusively uses organic, fruiting body Reishi mushrooms that are hand-harvested when their medicinal compounds are at peak concentration. Our mushrooms are dried in the sun to soak up Vitamin D before undergoing a pure, starch-free extraction process. All ingredients are third-party lab tested for safety and stability, and mushrooms are third-party lab tested for potency. 
• Allergens: Coconut
• Processed on shared equipment and may contain peanuts, tree nuts, milk, eggs, or soy

Alice was born out of a desire to give people what neither the pharmaceutical industry nor supplements have provided: safe, effective consumables that pair long-term benefits with immediate boosts to cognitive functioning.

The Alice team spent two years working with homeopathic doctors, teams of formulators and chocolatiers to create something powerful and delicious—part of a wellness routine that you can look forward to each day.

Alice's decadent chocolate treats combine the best organic, fruiting-body mushrooms with the best nootropics and adaptogens. This union pairs the long-term benefits of mushrooms with the immediate effects of the nootropics, and keeps you on your journey into the delights of fungi. The result: an indulgent daily routine that’s good for you and only gets better with time.

Alice is a female-founded company created by Lindsay Goodstein, a creative director, community-builder, and former pharmaceutical executive who has spent years studying mushrooms, and Charlotte Cruze, a food scholar and wellness authority who has built inventive, forward-thinking food brands. The duo spent two years collaborating with homeopathic doctors, formulators and generational chocolatiers to develop naturally indulgent treats that highlight the power of mushrooms.